How Many Colleges Should I Apply To?
Choosing which schools to apply to is like choosing a basket of stocks to invest in; it’s all about minimizing risk. In planning how to get
Turn College Admissions Into a Buyer’s Market
The situation we often see when it comes to applying for colleges and getting accepted is the following: dozens of thousands of applicants v
Stop Taking Shortcuts in Life
You know that family member who only (and always) shows up when he needs something? What is your gut reaction to his appearance? Or what abo
Be Loved by a Few than Ignored by All
Applying to college is sales. You identify prospects, understand their goals and needs, align your value with those goals and needs, and clo
Oil and Water Don't Mix but Can Coexist
Every time a beautiful structure like the Oculus at the World Trade Center is completed, it is also the culmination of a tug-of-war dynamic
Every Child Wants to Be a Snowflake, So Be Special Instead
“In business, to be a success, you only have to be right once.”
Those are the words of Mark Cuban, the billionaire owner of the Dallas Maver
Your College Application Shouldn’t Be Like All the Guys with Vertical Striped Shirts at the Club
Try to remember the last time you went to a party that DIDN’T have the guy (or guys, often times) against the wall wearing a vertical stripe
