How to Get Into College: Like Cooking a Great Dish
Have you heard of meal kit delivery services like Blue Apron and HelloFresh? They deliver the prepared ingredients of complete meals to your
How to Get Colleges to Notice You: Commoditized vs. Innovative Products
What do electricity, incandescent light bulbs, and paper cups have in common? They are all examples of commoditized products. These are thin
How to Get Into College: Developing Your X Factor
How many Amazons or Apples are there in the world? How many Kanye Wests or Lebron Jameses are there? You can count them on your fingers. Tha
Turn College Admissions Into a Buyer’s Market
The situation we often see when it comes to applying for colleges and getting accepted is the following: dozens of thousands of applicants v
The SAT Is Like Golf
Previously, we showed how the SAT and ACT are not the deciding factor of whether or not Princeton or the University of Michigan accepts you.
Your SAT Score (Almost) No Longer Matters
The original purpose behind standardized tests like the SAT and ACT was to help universities assess and predict how likely a prospective stu
Don’t Get Mad at Others, Get Better
“Everyone has a price.” It is no national secret that who your parents are can open doors for you in certain areas of life. This is true in
Be the Novelty, Not the Knockoff
On a recent plane ride, I sat next to a college student whose younger sister is a high school sophomore. He described her as smart and great
Be Loved by a Few than Ignored by All
Applying to college is sales. You identify prospects, understand their goals and needs, align your value with those goals and needs, and clo
Oil and Water Don't Mix but Can Coexist
Every time a beautiful structure like the Oculus at the World Trade Center is completed, it is also the culmination of a tug-of-war dynamic
